Google's latest keyword tool leaves a little to be desired. Is it just me or does it feel like the data is inaccurate, incomplete, or even completely wrong at times? Maybe I have relied to heavily on it in the past and am now forced into spending a considerable amount of money to purchase a service that promises a lot of bells and whistles I have no use for. Time and time again I find myself back to the keyword tool hoping I missed something, a box unchecked or perhaps just haven't thought of the winning keyword that pulls up hundreds of results like it used to back in the day.
In search for answers, I have, on two occassions followed my browser as it somehow found it's way to Google adwords. Coincidence? Doubtful. Especially since Google's announcement of the retraction of keyword data on analytics reports. The only way to get keyword traffic data is to in fact open an Adwords account and set up a campaign.
Maybe they saw an opportunity in the market since there are virtually no keyword tools on the market currently that are free. One must invest in either a monthly based fee subscription, or a yearly subscription of which both are sure to continually get more expensive as time passes, simply to get very basic yet important data about their marketing.
So if you have the money to spend on Adwords, you could probably also afford to buy a keyword tool - but you don't need to. Google gives you that information in surplus and without restriction. For those who cannot afford an adwords campaign, like many small start up's - it just got that much harder to market yourself effectively online.
KEYWORD DATA: HAVING TROUBLE GETTING IT?
January 28, 2012 By
Google's latest keyword tool leaves a little to be desired. Is it just me or does it feel like the data is inaccurate, incomplete, or even completely wrong at times? Maybe I have relied to heavily on it in the past and am now forced into spending a considerable amount of money to purchase a service that promises a lot of bells and whistles I have no use for. Time and time again I find myself back to the keyword tool hoping I missed something, a box unchecked or perhaps just haven't thought of the winning keyword that pulls up hundreds of results like it used to back in the day.
In search for answers, I have, on two occassions followed my browser as it somehow found it's way to Google adwords. Coincidence? Doubtful. Especially since Google's announcement of the retraction of keyword data on analytics reports. The only way to get keyword traffic data is to in fact open an Adwords account and set up a campaign.
Maybe they saw an opportunity in the market since there are virtually no keyword tools on the market currently that are free. One must invest in either a monthly based fee subscription, or a yearly subscription of which both are sure to continually get more expensive as time passes, simply to get very basic yet important data about their marketing.
So if you have the money to spend on Adwords, you could probably also afford to buy a keyword tool - but you don't need to. Google gives you that information in surplus and without restriction. For those who cannot afford an adwords campaign, like many small start up's - it just got that much harder to market yourself effectively online.
