Jennifer

WHY SEO- DO I HAVE TO?

April 14, 2011 By Jennifer 1 Comment

The answer is YES!

Think of SEO as the foundation of internet marketing. It is where everything is drawn from and where everything comes together. It is the core of ALL your strategies. Why? Because it is the home of your keyword. Keywords are a universal point of reference on the net and in other marketing strategies such as pay per click. A website, is where we tie all of our efforts in other places on the internet together. Through the continued use of our keywords with our brand, helps search engines to also make that connection.

This is why it is important to continue the use of keywords within social groups or any other places you peruse on the internet. For example, when you sign up for Twitter they ask you to write a short bio or description. This is an excellent place to include your main keyword(s).

Also known as "offsite SEO" these strategies seek to strengthen on site marketing but are performed in other areas of the web.

Later when search engines crawl the various social sites like twitter, your keywords and brand are also crawled (again). This helps search engines to start bridging the gap and confirm that connection of your keyword with your brand. I created a very short animation to help you visualize this process, it's literally not over a minute, check it out! From an SEO standpoint this is your main goal. You want your keyword to be synanamous with your brand because until that happens you are just a spec of sand on a very large beach. You will know when search engines have made this connection because you will rise to number 1 in search results. While this is a fairly strong argument indicating the importance of SEO, it isn't the only one.

Filed Under: ARTICLES, SEO

SEO - CREATING AND USING THE META TAG

March 31, 2011 By Jennifer Leave a Comment

Filed Under: META TAGS, PRESENTATIONS, RANDOM, SEO

SATISFY YOUR AUDIENCE

March 31, 2011 By Jennifer Leave a Comment

What Do You Want To Know?
There is so much information on the net, sometimes finding quality content becomes challenging. For every yes, you can find a no, and for every do-a don't. The bottom line is the answer to your question on the internet is- whatever you want it to be. But is it just an answer people you are looking for, or is it the argument that backs up that answer. For most, it is the argument. Sometimes I like to search for opposing view points or discussion on the net that disagree with my current theory. Besides adding an element of excitement, it's educational and is helpful in forming an opinion or deriving a conclusion on a particular topic. So it isn't really about the answer. It's about the argument.

A Logical Answer
In a business of internet marketing there are thousands of discussions and do's and dont's and even more opposing view points then you can imagine. There probably isn't a more controversial topic as popular as this one nowadays. Because of this it becomes important for readers to decipher and sift through the content to form their own opinion. As with just about everything in life, you begin to apply logic to form conclusions. When writing content, we tend to know our subject so well it's easy to assume our audience knows too, and maybe they do, but that's not what they are looking for -especially consumers. For example: Many people know that you should use your keyword in a Meta Tag. But if you asked them why, I doubt even 1/2 of them know why. Now if I told you why - you would see so much logic behind that practice. It would make perfect sense. After that, I will have just satisfied your taste for knowledge to the fullest extent. Keep saying to yourself as you are creating your content ....Why? Why? Why? That's really what your audience wants to know.

Filed Under: ARTICLES, WEB MARKETING Tagged With: content writing, strategy

FOCUS BRIEFING - COMMENTS FROM THE EXPERTS ON LANDING PAGE OPTIMIZATION

March 16, 2011 By Jennifer 1 Comment

Filed Under: ARTICLES, LANDING PAGES, PRESENTATIONS, PUBLISHED, SEO Tagged With: briefing, content writing, landing pages, offsite seo

IMPORTANT ELEMENTS OF INTERNET COPY

March 12, 2011 By Jennifer Leave a Comment

Writing content for the internet has taken on some characteristics that in the "politically correct" journalism world, may cause quite a stir. The good news is, you get to let your hair down a bit. Your focus for writing virtual content is flow, much like a conversation has. So have one -with-your virtual audience

FLOW

BREVITY

VISUAL PRESENTATION

Give Flow to Exciting Content

This particular element may, for some, may be the most difficult one. By organizing your thoughts into an outline beforehand will have an enormous effect on your flow. For a quick review on composing an outline see "Content is King" If some of your topics lead up to a larger main point, then those should be arranged in the beginning and middle, pulling the reader along to the "big bang". This is a great technique for keeping your audiences attention, which can be a difficult task on the internet landscape. The internet provides thousands of distractions on any given web page to direct their attention away from your dialogue. Leaving hints of what's to come, along the way, is another great tip for capturing and keeping your readers attention all the way through.

Brevity is Your Best Friend

Content on the web should be brief and to the point. Pack as much rich information as you can into one article and one sentence. But try to keep your sentences short. Long sentences will tire people out, exhausting them before they make it all the way through. Short sentences for short attention spans. Try to make your content easy to ingest by requiring the least amount of effort from the reader in order to follow.

The Winning Visual Presentation

Unlike a book or other hard copy material the internet provides a challenging landscape for content writers. There are many aspects of it that can draw the readers attention away from your article or web site. Not to mention the ease of a simple click to take them on another journey is all the more inviting. Your content has to be not just good-it has to be great! Visual appeal can be the difference between good and great. Leave enough white space between paragraphs. This is soothing to the eye and makes your content easier to tackle. One long clump of words on a page looks painful to a reader. Split your content up and use paragraph headings that describe what that paragraph is about. Most people first scan web content before deciding to read in more detail. This is your chance to snag their interest so make these clear, concise, and helpful to someone seeking information quickly.

Filed Under: ARTICLES, INTERNET MARKETING SERVICES, WEB MARKETING Tagged With: content writing, drive traffic, internet marketing, internet marketing services, marketing strategies, Web Marketing

SEE OUR LIVE EVENT!

February 16, 2011 By Jennifer Leave a Comment

Filed Under: EVENTS, RANDOM Tagged With: events

ADAPT OR DIE!

November 22, 2010 By Jennifer Leave a Comment

Some good advice, especially in a down economy and in lieu of the war zone that has become the internet, is your reinvention or reevaluation of offerings. As mentioned by Aaron Wall in a post I read today on SEO Book- Small businesses stand a good chance of getting trampled in organic search and due to their size will never win against large businesses who can offer prices much lower than the smaller guys. Competition is getting fierce and larger companies are at an even greater advantage in this economy. How does a small business compete? Very carefully! So often in our business we are spread very thin. With the hustle and bustle that becomes our lives we have little time for extended focus on one or two projects. Spending more than 30 minutes on an singular event to us seems like hyperfocus. Do you actually get more done by operating at speeds that keep up with light. Hmmm? Maybe, but is it done well? Doubtful. Do you ever get recognition praise or reward for this tail spinning. NEVER! in fact probably the opposite since the quality of our output severely suffers in EVERY thing we do. In a market where competition is fierce you better be good at something because if you aren't you don't stand a chance. Start thinking on a micro level. Easier said than done I know but pick something and become an expert at it, even if it means giving up other parts of your business permanently. In this market it's not about how many things you know, but how well you know them. Gear up for some brutal competition requiring polishsed skills and your focused attention. In the long run you will fare much better being good at something, instead of good at nothing. Later after you have mastered one area of your business to it's maximum efficiency, then start on mastering something else. You'll get there trust me and when you do, you'll be the best!

Filed Under: ARTICLES, RANDOM Tagged With: small business, time management

INCLUDE A WEB MARKETING PROFESSIONAL IN YOUR WEB DESIGN PROJECT

August 28, 2010 By Jennifer Leave a Comment

Internet Marketing Professional - Jennifer Wing

It happens on a regular basis. A client comes to me with his finished site, proud of its spectacular look with moving graphics and fancy navigation that spins around when you hover over it with your mouse. After he proudly proclaims of his readiness to do internet marketing, I watch the deflation occur as I tell him his site will need to be entirely rebuilt if being found on the internet is important to him. I cannot stress enough how important it is to include a marketing professional in your web design project. Moving graphics require coding that is not read by search engines. Too much of it surrounding your HTML (the content that is understood by search engines) is likely to be missed or skipped over. As a rule of thumb, keeping all moving graphics or text within the header of your site is the best policy for providing a "content rich" website that will have a much better chance at being found or ranking in the SERP's This is just one of the very important reasons you should include a web marketing professional in your web design project, however there are thousands of others. Often people lump web designers in with internet marketers and vice versa. What is important to remember is that although their services may overlap in relation to that website, their purpose is very different. A web designer is interested in two things 1. The way the site looks, and the client satisfaction in how it looks. Internet Marketing professionals care much less about how a site looks and more about its functionality for users and marketability to search engines. Asking or expecting your web designer to make your site "SEO Friendly" is like asking an electrician to build a house. The biggest downside of excluding a marketing professional in the web design process is that trying to make changes after the fact is sometimes more difficult even impossible without a complete redesign. Internet marketing has a huge focus on code/content that is the framework of your website. Just like a house, if you take the frame away the entire house comes crashing down.

Filed Under: ARTICLES, INTERNET MARKETING SERVICES, WEB DESIGN, WEB MARKETING Tagged With: internet marketing, WEB DESIGN

FACEBOOK LAUNCHES A NEW MARKETING TOOL

July 13, 2009 By Jennifer Leave a Comment

Facebook has launched their best widget ever. Finally facebook has come out with something to support the company pages that allows you to place a box on your website. This box contains streaming content and a button that will allow people to become fans of your Facebook page right from your website. Check out my side bar where I have placed it. The best part of it is that the box installs easily without any hassle's, even on a blog. All I did was found the template page for the side posts and placed the very short code on that page. First time it worked perfectly which seems rare when installing new code on a blog. The widget also allows you to install it with or without streaming content or with or without the fan list. The box does tend to be a bit large so unchecking one of the two features from the company page where you originate the code will help to make the box a bit smaller.

This is a great new feature both for Facebook and for the Company pages because it allows companies to create a following and initiate interest in their Facebook page even when the user is not logged in or actually on Facebook at that moment. This will undoubtedely arouse even more interest to join facebook and to get them involved in the company pages that were until now sort of a deserted island on Facebook. It is nice to see Facebook offering some support for these very valuable and free means of company advertising. It seems until recently not many even knew about this area of opportunity on there. To get the code: Go to your company page. Directly underneath the profile picture or logo are several options. Click on "add a fan box" and facebook will automatically generate the code that you install onto your website or blog. Installation on your site will vary depending on where you want it. But all you have to do is paste the code on the page you want. It is as simple as that. Alter the code to change the box size or change the amount of fans it shows. If you want the box smaller and you have a lot of fans, then changing the number of fans to show will help to make the box smaller as well. Happy fan collecting!

Filed Under: ARTICLES, SOCIAL MEDIA, TOOLS Tagged With: facebook, SOCIAL MEDIA, tools