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Whatever you do to sell your product off the internet, you must be twice as good at it online. For one, you are basically attempting the impossible, to convince people to buy your product without saying an audible word.  It’s like someone asking you to sell shoes for example without speaking a word and without letting the buyer try them on.  Every purchase made on the internet is viewed as a risk by a buyer for many reasons. To name one of the more obvious is, will I like it once I get it? Buyers also hesitate for safety reasons cautious of paying for the item and never getting it. As an ecommerce marketer you are asking people to “take your word for it,” that the product is worth the cost and that you are a legitimate business selling a legitimate product.  This is in addition to the thousands of other objections that go along with buying something before getting to see it up close. Why would someone want to purchase something online versus in a retail store? Truthfully I cannot think of any.  As an online marketer,  you have to create that reason.  Probably the most common reason people would actually prefer to buy it in a retail store is the immediate satisfaction it brings.  Overcoming this objection is quite possibly the hardest one since most buyers would actually pay a higher premium to satisfy their need to have it now.  By giving your potential buyer a lower price and free shipping creates a reason to buy your product online versus in a store.  If your margins are already tight, you may want to rethink internet sales especially if your competitors are offering free shipping.  Believe it or not this is a big deal breaker no matter how little or how much the shipping costs actually are.  Assuming now that you have reduced your price for the product and offered free shipping, “what risk are you going to take to even the score for the risk they are taking by giving you their money trusting that they will eventually get the product if all goes well. This includes the unforeseen shipping blunders that now add a third party to their risk of purchasing.  That’s a lot to ask of someone you don’t know, don’t you think?  What kind of guarantees do you offer?  What is your return policy? Can people ask questions with a quick reply when inquiring about your product?  Can people sample it before they buy it?  I urge every internet marketer to have a solid return policy that guarantees the buyers satisfaction in the purchase otherwise the most prevailing guarantee is – no sale.

Your lead capture must be polished and you have to be willing to give something away.  You take a risk and the buyer takes a risk. Whatever it is you use to persuade your audience to buy, it must be worthwhile, bordering on exciting! The idea on the internet is to sell your product in bulk to make up for how low you’ve had to reduce the price. Now with all of that said, before worrying about how to sell to your visiting traffic, you may want to first worry about getting them to your site.  That in itself is enough of a challenge to kill off the first round of the misled marketers before even making a single sale.  Do I think selling something on the internet is easy?  The answer is a resounding, “NO.” Contrary to the belief of a large majority, it is one of the hardest sales to make.

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By taking advantage of our social media marketing services, you will learn how…

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Marketing yourself effectively on the internet begins with the basic design elements of…

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Though search engine optimization does not happen overnight…

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Our philosophy of Internet Marketing places content, and the task of…

writing content is at the top of our SEO and Internet Marketing Strategy. Besides its large impact on your visibility in organic search, your company’s reputation, brand, and the way other’s perceive you, is heavily influenced by this same content. By taking advantage of our content writing services you will benefit from enhanced brand awareness and the respectable reputation it earns.

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Having worked directly with corporate organizations that are far removed from the use of social media or even the internet in general as a sales tool, I know what most businesses think immediately when faced with the idea:  “It doesn’t fit our framework” or “I am afraid it will distract our employees who will then become less productive” In response I say, “you could only be so lucky.”  Try getting 10 or so old school sales reps to just dip their feet into the social media pool is like …well, trying to teach an old dog new tricks.  Furthermore if you can honestly tell me that the 200 million people on Facebook aren’t your customers, then I would say, “you’re in the wrong business.”

 The truth, as hard as it may be for businesses to swallow, is that customers, (the ones that buy your products or services) are involved in social media and they much prefer to do research and make their purchases online.  The reality is if you don’t get involved in social media immediately it may cost you a whole lot more than you would lose by at least trying it.  Guessing that your next question is probably going to be “how?”, I have come prepared to offer some advice. 

 Don’t try to do it alone by researching and finding your way in the dark.  That will most likely be a lesson in futility and cost you more blood sweat and tears than you can stand at the moment.  Hire a professional who will lead the way, instruct your team and run with your brand in all the right directions.  Hiring a managed service provider that can manage your campaign is a wise move and money well spent.  Think of them like a temp or part time employee because they will need to integrate with your company to be effective.  Consequently this happens to be a managed service providers strength within their market; their ability to integrate and manage your business over a long period of time. 

Success in social media will not happen overnight and will not happen any sooner by simply thinking about it.   Getting  a team of individuals involved in something new can be very trying and time consuming and my guess is you have plenty of other business related activities to keep you busy, like running it.  Seek out a managed service provider, and find one you like personally because they’re moving in. 

You said you wanted to be successful didn’t you?

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Adding to the blog with be posts from the experts themselves on their respective topic.  Our goal with this project is to initiate interaction and create an environment that opens up the communication lines.  Anybody intererested in getting information on any of the 5 mentioned  managed services, nows your chance to get it free from experts.  As some may know, since the conception of managed services they have found this service model to be a growing need for the small business owner as oppossed to the Enterprise business model that is started from.  The magazine is due to launch on September 9th.  Check it out if you’re interested at http://www.managedserviceproviders.biz 

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  Content Writing:  Make it Simple

For those of you who find it difficult to put words on paper in any sort of logical order here are a few tips to help make it easy. 

Make an outline of what you want to say or the message you want to get across.  Content writing is much easier when you first organize your thoughts with an outline.  Start by putting the major points to discuss on paper but don’t worry about the order.  Later when you have jotted all of them down begin by putting them in an order that seems logical.  This will dramatically help your content writing to have flow, and to make sense. 

After putting your topics in order, make bullet points under each one of the key points.  Make this brief!  This should only be an outline or highlights of each section. One sentence per bullet point although you may have several bullet points if that subject contains many different things to talk about.  Here is an example:

 Subject:  How to Write Content

Style of Content Writing

• point of view (1st or third person)
• stick to one throughout

Planning your content writing

•  Jot down major points to discuss
•  Put in chronlogical order
•  Under each heading put bullet points of key information to discuss

Writing the Content

• Write the intro paragraph (brief summary of topics for discussion)
• Using outline as a guide write content that is rich with information

Summing up the written content

•  write a summary or conclusion paragraph
•  should relate to your intro paragraph by summing up the points discussed

Having a guide as you write your content, helps to organize your thoughts and ensures you stay on track with your ideas and information.  While it may seem like added work, it will actually save you time.  Once the outline is prepared, you are more than halfway done.  Try it the next time you are staring blankly at a white screen like a deer in headlights.

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This is a great new feature both for Facebook and for the Company pages because it allows companies to create a following and initiate interest in their Facebook page even when the user is not logged in or actually on Facebook at that moment.  This will undoubtedely arouse even more interest to join facebook and to get them involved in the company pages that were until now sort of a deserted island on Facebook.  It is nice to see Facebook offering some support for these very valuable and free means of company advertising.  It seems until recently not many even knew about this area of opportunity on there. To get the code: Go to your company page.  Directly underneath the profile picture or logo are several options. Click on “add a fan box” and facebook will automatically generate the code that you install onto your website or blog.  Installation on your site will vary depending on where you want it.  But all you have to do is paste the code on the page you want.  It is as simple as that.  Alter the code to change the box size or change the amount of fans it shows.  If you want the box smaller and you have a lot of fans, then changing the number of fans to show will help to make the box smaller as well.  Happy fan collecting!

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