Writing tends to be a daunting task for many but doesn’t have to be. If you want to give your message a powerful edge, capable of stirring up action in your market then keep reading.
Despite popular belief, crafting content on the web isn’t really about how good of a wordsmith you are or even how good of a speller you are. The most important feature of your message is how effective it is at finding the right audience.
If you’re one of the millions out there who decided to create a blog, then you know the amount of time and effort that goes into maintaining it. With all the time spent on writing content and the various other technical tasks associated with having a website you’ve probably put the one HUGE problem with it on the back burner which is…NOBODY READS IT BUT YOU.
GET IDEAS ON HOW TO STIR UP ACTION AND BUILD AUTHORITY 
1. MAKE AN EFFORT TO URGE SUBSCRIPTION TO YOUR BLOG
RSS Feed Subscriptions remind subscribers each time you create a new post which keeps them coming back to your site and keeps you/your brand – fresh in their minds. [Read more...]
If you missed the first part of this post be sure to Read Part 1 which covers 1-5.6. LEAD CAPTURE – DOESN’T EXIST, LACKS APPEAL, OR ASKS TOO MUCH
Think like a searcher. When you are browsing the net and come across an interesting offer, how much are you willing to do to get it. Personally if the form asks for my address, they don’t get my info at all. [Read more...]
Hear what the web marketing expert says about attracting your audience with words. Learn the tricks and tips for putting movement into your copy. Ignite conversations and reel in your readers by joining us for this special event hosted by MSPtv.net.
Please visit: Jennifer Wing of Web Marketing Partners discusses the art of writing internet copy
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1. DOMAIN NAME SELECTION – (LACKS KEYWORD)
Exact match keyword domains are worth their weight in gold. It’s the sure thing to acquiring a top spot. The second best is getting one that has the keyword somewhere in it. I don’t recommend buying a domain name that doesn’t have your keyword in it. You will be making things a lot harder on your self. Many people think they have to buy the domain name of their company? Why, so people who have never heard of your company can find you? That was a joke. Unless your company name is Coca Cola or unless your company name already contains your keyword sure buy the domain but also buy a keyword domain related to your business. This will be the domain your site is hosted upon and you will direct the other domain that is your company name to the keyword domain. So when all your fans and customers type your business name into the browser “yourcompanyname.com” they will be taken to your site at “yourkeyworddomain.com” So those who aren’t familiar with your site/business ie, YOUR MARKET, can find you easier when they search using keywords related to your industry.
2. SITE IS NOT BLOCKED DURING THE DEVELOPMENT STAGE
I learned this the hard way. When you are in the developmental stages of your website design it is very important to block all search engine access to it using either a robots.txt file or if using wordpress you can do it from the backend under “privacy.” Failure to do so could negatively affect your performance long term in the SERPS. It will make an already difficult project even harder.
3. TARGETING GENERAL KEYWORDS WITH MASS SEARCH VOLUME
This is fairly self explanatory and very popular mistake. Here is an example. Someone searching for “shoes” probably doesn’t know what they want, or have any intentions of buying, they are “browsers” also known as “tire kickers”, “time wasters” or in this landscape “bandwidth wasters” Sure you may drive more traffic to your site targeting general keywords, but it’s useless traffic and will probably cost you more in the long run, since their presence on your site is not completely cost free. These tend to be the ones that like to call and ask you thousands of silly questions. They start eating into your soft costs after a while, and your nerves. Someone searching for “high heels” is a much more targeted market and maybe still a bit on the general side. You get the idea.
4. POORLY WRITTEN OR NON EXISTANT META TAGS
I cannot stress enough how important Meta tags are for many different reasons. How they are written can also heavily influence your ranking. Don’t attempt to do these yourself, and don’t look to the internet for information on how to write them. It’s an unsolved mystery as to why there is so much inaccurate info on Metas or why no one has stepped up and announced the correct way except for me and maybe one or two others. Understanding the dual purpose of Meta tags ie what they are used for, will help you to better understand how to write them.
5. FAIL TO DO COMPETITIVE RESEARCH
Chances are your competitors know something you don’t if they have been online for more than a season. Use that to your advantage. Mostly, just learn how to do it better.
Yep I know, there is supposed to be 10 critical mistakes….and there is! Stay tuned for Part 2. Want a reminder sent when the next post is published? Subscribe to my feed.
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The answer is YES!
Think of SEO as the foundation of internet marketing. It is where everything is drawn from and where everything comes together. It is the core of ALL your strategies. Why? Because it is the home of your keyword. Keywords are a universal point of reference on the net and in other marketing strategies such as pay per click. A website, is where we tie all of our efforts in other places on the internet together. Through the continued use of our keywords with our brand, helps search engines to also make that connection.
This is why it is important to continue the use of keywords within social groups or any other places you peruse on the internet. For example, when you sign up for Twitter they ask you to write a short bio or description. This is an excellent place to include your main keyword(s).
Also known as “offsite SEO” these strategies seek to strengthen on site marketing but are performed in other areas of the web.
Later when search engines crawl the various social sites like twitter, your keywords and brand are also crawled (again). This helps search engines to start bridging the gap and confirm that connection of your keyword with your brand. I created a very short animation to help you visualize this process, it’s literally not over a minute, check it out!
From an SEO standpoint this is your main goal. You want your keyword to be synanamous with your brand because until that happens you are just a spec of sand on a very large beach. You will know when search engines have made this connection because you will rise to number 1 in search results.
While this is a fairly strong argument indicating the importance of SEO, it isn’t the only one.
WHAT DO YOU WANT TO KNOW
There is so much information on the net, sometimes finding quality content becomes challenging. For every yes, you can find a no, and for every do-a don’t. The bottom line is the answer to your question on the internet is- whatever you want it to be. But is it just an answer people you are looking for, or is it the argument that backs up that answer.
For most, it is the argument. Sometimes I like to search for opposing view points or discussion on the net that disagree with my current theory. Besides adding an element of excitement, it’s educational and is helpful in forming an opinion or deriving a conclusion on a particular topic. So it isn’t really about the answer. It’s about the argument.
A LOGICAL ANSWER
In a business of internet marketing there are thousands of discussions and do’s and dont’s and even more opposing view points then you can imagine. There probably isn’t a more controversial topic as popular as this one nowadays. Because of this it becomes important for readers to decipher and sift through the content to form their own opinion. As with just about everything in life, you begin to apply logic to form conclusions.
When writing content, we tend to know our subject so well it’s easy to assume our audience knows too, and maybe they do, but that’s not what they are looking for -especially consumers. For example: Many people know that you should use your keyword in a Meta Tag. But if you asked them why, I doubt even 1/2 of them know why. Now if I told you why - you would see so much logic behind that practice. It would make perfect sense. After that, I will have just satisfied your taste for knowledge to the fullest extent. Keep saying to yourself as you are creating your content ….Why? Why? Why? That’s really what your audience wants to know.
Web Marketing Partners – Building your business on the web