What Do You Want To Know?There is so much information on the net, sometimes finding quality content becomes challenging. For every yes, you can find a no, and for every do-a don't. The bottom line is the answer to your question on the internet is- whatever you want it to be. But is it just an answer people you are looking for, or is it the argument that backs up that answer. For most, it is the argument. Sometimes I like to search for opposing view points or discussion on the net that disagree with my current theory. Besides adding an element of excitement, it's educational and is helpful in forming an opinion or deriving a conclusion on a particular topic. So it isn't really about the answer. It's about the argument.
A Logical Answer
In a business of internet marketing there are thousands of discussions and do's and dont's and even more opposing view points then you can imagine. There probably isn't a more controversial topic as popular as this one nowadays. Because of this it becomes important for readers to decipher and sift through the content to form their own opinion. As with just about everything in life, you begin to apply logic to form conclusions. When writing content, we tend to know our subject so well it's easy to assume our audience knows too, and maybe they do, but that's not what they are looking for -especially consumers. For example: Many people know that you should use your keyword in a Meta Tag. But if you asked them why, I doubt even 1/2 of them know why. Now if I told you why - you would see so much logic behind that practice. It would make perfect sense. After that, I will have just satisfied your taste for knowledge to the fullest extent. Keep saying to yourself as you are creating your content ....Why? Why? Why? That's really what your audience wants to know.
Many misconceptions exist about selling products on the internet that land thousands of internet marketers offline to sell in a more lucrative and forgiving market. The first mistake is viewing internet sales much like they view offline, B2C sales. They figure by throwing up a site with some pictures and text, magically people will not only come to it, but that they will also buy their product. Unfortunately, the internet is not a sidewalk where local passerby stumble upon your site while window shopping. Then as if by some magical attraction, like love at first site, fall in love with the representation of your item for sale, a graphic and some text, and are convinced to buy it, regardless of the numerous risks involved with the purchase.
Whatever you do to sell your product off the internet, you must be twice as good at it online. For one, you are basically attempting the impossible, to convince people to buy your product without saying an audible word. It’s like someone asking you to sell shoes for example without speaking a word and without letting the buyer try them on. Every purchase made on the internet is viewed as a risk by a buyer for many reasons. To name one of the more obvious is, will I like it once I get it? Buyers also hesitate for safety reasons, cautious of paying for the item and never getting it. As an ecommerce marketer you are asking people to “take your word for it,” that the product is worth the cost and that you are a legitimate business selling a legitimate product. This is in addition to the thousands of other objections that go along with buying something before getting to see it up close. Why would someone want to purchase something online versus in a retail store? Truthfully I cannot think of any. As an online marketer, you have to create that reason. Probably the most common reason people would actually prefer to buy it in a retail store is the immediate satisfaction it brings. Overcoming this objection is quite possibly the hardest one since most buyers would actually pay a higher premium to satisfy their need to have it now. By giving your potential buyer a lower price and free shipping creates a reason to buy your product online versus in a store. If your margins are already tight, you may want to rethink internet sales especially if your competitors are offering free shipping. Believe it or not this is a big deal breaker no matter how little or how much the shipping costs actually are. Assuming now that you have reduced your price for the product and offered free shipping, “what risk are you going to take to even the score for the risk they are taking by giving you their money, trusting that they will eventually get the product if all goes well. This includes the unforeseen shipping blunders that now add a third party to their risk of purchasing. That’s a lot to ask of someone you don’t know, don’t you think? What kind of guarantees do you offer? What is your return policy? Can people ask questions with a quick reply when inquiring about your product? Can people sample it before they buy it? I urge every internet marketer to have a solid return policy that guarantees the buyers satisfaction in the purchase otherwise the most prevailing guarantee is - no sale.
Your lead capture must be polished and you have to be willing to give something away. You take a risk and the buyer takes a risk. Whatever it is you use to persuade your audience to buy, it must be worthwhile, bordering on exciting! The idea on the internet is to sell your product in bulk to make up for how low you’ve had to reduce the price. Now with all of that said, before worrying about how to sell to your visiting traffic, you may want to first worry about getting them to your site. That in itself is enough of a challenge to kill off the first round of the misled marketers before even making a single sale. Do I think selling something on the internet is easy? The answer is a resounding, “NO.” Contrary to the belief of a large majority, it is one of the hardest sales to make.
I am writing today to speak of an exciting project I am involved with for an online magazine that is all about managed services. I was asked to participate not only as an editor of the magazine but also as one of the featured managed services providers. SEO /Web Marketing is not typically classified as a managed service but in actuality fits the defintion of that term quite closely. After first being asked to be the editor a decision was also made thereafter to represent the category of SEO and Web Marketing as an Expert for their "Ask The Experts" section of the magazine. Here, visiting traffic can ask questions to experts in the fields of Managed IT, Telecommunications, Call Center Services, Offsite Data Storge, and now SEO and Web Marketing. Amongst the exciting featured sections are: "Tip of the Day", Executive Interview, Featured Article and Featured Provider.
Adding to the blog with be posts from the experts themselves on their respective topic. Our goal with this project is to initiate interaction and create an environment that opens up the communication lines. Anybody intererested in getting information on any of the 5 mentioned managed services, nows your chance to get it free from experts. As some may know, since the conception of managed services they have found this service model to be a growing need for the small business owner as oppossed to the Enterprise business model that is started from. The magazine is due to launch on September 9th. Check it out if you're interested at 
Facebook has launched their best widget ever. Finally facebook has come out with something to support the company pages that allows you to place a box on your website. This box contains streaming content and a button that will allow people to become fans of your Facebook page right from your website. Check out my side bar where I have placed it. The best part of it is that the box installs easily without any hassle's, even on a blog. All I did was found the template page for the side posts and placed the very short code on that page. First time it worked perfectly which seems rare when installing new code on a blog. The widget also allows you to install it with or without streaming content or with or without the fan list. The box does tend to be a bit large so unchecking one of the two features from the company page where you originate the code will help to make the box a bit smaller. 
