Writing tends to be a daunting task for many but doesn’t have to be. If you want to give your message a powerful edge, capable of stirring up action in your market then keep reading.
Despite popular belief, crafting content on the web isn’t really about how good of a wordsmith you are or even how good of a speller you are. The most important feature of your message is how effective it is at finding the right audience.
This digital age has given new meaning to the word brevity. With information that is able to reach masses with a single click, one needs to consider how the audience is receiving it before they hit the “publish” button.
If you’re one of the millions out there who decided to create a blog, then you know the amount of time and effort that goes into maintaining it. With all the time spent on writing content and the various other technical tasks associated with having a website you’ve probably put the one HUGE problem with it on the back burner which is…NOBODY READS IT BUT YOU.
GET IDEAS ON HOW TO STIR UP ACTION AND BUILD AUTHORITY 
1. MAKE AN EFFORT TO URGE SUBSCRIPTION TO YOUR BLOG
RSS Feed Subscriptions remind subscribers each time you create a new post which keeps them coming back to your site and keeps you/your brand – fresh in their minds. [Read more...]
WHAT DO YOU WANT TO KNOW
There is so much information on the net, sometimes finding quality content becomes challenging. For every yes, you can find a no, and for every do-a don’t. The bottom line is the answer to your question on the internet is- whatever you want it to be. But is it just an answer people you are looking for, or is it the argument that backs up that answer.
For most, it is the argument. Sometimes I like to search for opposing view points or discussion on the net that disagree with my current theory. Besides adding an element of excitement, it’s educational and is helpful in forming an opinion or deriving a conclusion on a particular topic. So it isn’t really about the answer. It’s about the argument.
A LOGICAL ANSWER
In a business of internet marketing there are thousands of discussions and do’s and dont’s and even more opposing view points then you can imagine. There probably isn’t a more controversial topic as popular as this one nowadays. Because of this it becomes important for readers to decipher and sift through the content to form their own opinion. As with just about everything in life, you begin to apply logic to form conclusions.
When writing content, we tend to know our subject so well it’s easy to assume our audience knows too, and maybe they do, but that’s not what they are looking for -especially consumers. For example: Many people know that you should use your keyword in a Meta Tag. But if you asked them why, I doubt even 1/2 of them know why. Now if I told you why - you would see so much logic behind that practice. It would make perfect sense. After that, I will have just satisfied your taste for knowledge to the fullest extent. Keep saying to yourself as you are creating your content ….Why? Why? Why? That’s really what your audience wants to know.
Writing content for the internet has taken on some characteristics that in the “politically correct” journalism world, may cause quite a stir. The good news is, you get to let your hair down a bit. Your focus for writing virtual content is flow, much like a conversation has. So have one -with-your virtual audience
This particular element may, for some, may be the most difficult one. By organizing your thoughts into an outline beforehand will have an enormous effect on your flow. For a quick review on composing an outline see “Content is King“ If some of your topics lead up to a larger main point, then those should be arranged in the beginning and middle, pulling the reader along to the “big bang”. This is a great technique for keeping your audiences attention, which can be a difficult task on the internet landscape. The internet provides thousands of distractions on any given web page to direct their attention away from your dialogue. Leaving hints of what’s to come, along the way, is another great tip for capturing and keeping your readers attention all the way through.
Content on the web should be brief and to the point. Pack as much rich information as you can into one article and one sentence. But try to keep your sentences short. Long sentences will tire people out, exhausting them before they make it all the way through. Short sentences for short attention spans. Try to make your content easy to ingest by requiring the least amount of effort from the reader in order to follow.
Unlike a book or other hard copy material the internet provides a challenging landscape for content writers. There are many aspects of it that can draw the readers attention away from your article or web site. Not to mention the ease of a simple click to take them on another journey is all the more inviting. Your content has to be not just good-it has to be great!
Visual appeal can be the difference between good and great. Leave enough white space between paragraphs. This is soothing to the eye and makes your content easier to tackle. One long clump of words on a page looks painful to a reader. Split your content up and use paragraph headings that describe what that paragraph is about. Most people first scan web content before deciding to read in more detail. This is your chance to snag their interest so make these clear, concise, and helpful to someone seeking information quickly.
More than ever, especially in the world of social media, written content is the driving force behind one’s success on the internet. The more you have the better chance you will have at being found. For many, who although are skilled in reciting the english language but not writing it, this is a terrifying and seemingly impossible feat.
Content Writing: Make it Simple
For those of you who find it difficult to put words on paper in any sort of logical order here are a few tips to help make it easy.
Make an outline of what you want to say or the message you want to get across. Content writing is much easier when you first organize your thoughts with an outline. Start by putting the major points to discuss on paper but don’t worry about the order. Later when you have jotted all of them down begin by putting them in an order that seems logical. This will dramatically help your content writing to have flow, and to make sense.
After putting your topics in order, make bullet points under each one of the key points. Make this brief! This should only be an outline or highlights of each section. One sentence per bullet point although you may have several bullet points if that subject contains many different things to talk about. Here is an example:
Subject: How to Write Content
Style of Content Writing
Planning your content writing
Writing the Content
Summing up the written content
Having a guide as you write your content, helps to organize your thoughts and ensures you stay on track with your ideas and information. While it may seem like added work, it will actually save you time. Once the outline is prepared, you are more than halfway done. Try it the next time you are staring blankly at a white screen like a deer in headlights.
Often times ranking can be a difficult task especially if our keyword is a competitive one. Here are some ideas to lower the competition and still get your desired result.
Now assuming all of the other page elements of SEO are present including keyword within in the content writing, links and other basic SEO factors already exist, it is time to start writing city pages. City pages are designed to focus on a smaller market share and compete within a particular city instead of your current national market you have been struggling in. Often times a business such as a doctor’s office will likely already compete locally because his clientele has to be within a certain number of miles to make them a relevant market, however for someone who either sells something on line or sells something which does not require face to face with its consumer then the market is endless. For example someone selling seo services sells nationally because most of the time all communication can be done over the phone or email. Someone selling babysitting services would only be competing locally within their city of residence for similar obvious reasons. They physically could not babysit for someone outside of certain range of distance. When we compete on a local level versus a national one, our competition is greatly reduced and for obvious reasons, much easier to achieve the desired ranking within organic search.
If you are currently competing nationally and are struggling, my advice to you is: break your market up and begin competing in smaller sections. How is this done? It is rather simple actually. Here again is where content writing proves to be king. Start writing content using your keyword with the city of designation so for example my keyword may look like this: SEO Services Phoenix or Phoenix SEO Service. Then proceed to write content using this keyword as you would normally for optimization. Your metas for the pages would be something like this: SEO Services Phoenix | Get Seo Services Phoenix…… Now so as not to also disturb you current content where you would like to still compete nationally, place these pages in the footer of your site as links. Don’t forget the opportunity here to keyword your link!!! 
Keep writing them for each city or state that you would like or until you are satisfied with the results and amount of traffic to your site. You can never do too much!!
Picking keywords used to attract search engines can be an eye opening experience. Often times the most popular words or the words having the most searches are misspelled forcing you to use a misspelled word in your content writing. For most content writers this is very frustrating but a necessary component to SEO. The next time you see a misspelled word used all over a particular website don’t be too quick to tell them their mistake. Chances are they did it on purpose
Another problem I recently came across was a lack of keywords. The topic I was marketing had some searches but nothing substantial to build a business on. Had it not been for some trend research I did I probably would have advised the client to tailor their business just a bit to include a more searchable term. So how did I choose their keyword to best describe their business yet also has enough searches to make it worthwhile? First I looked for keywords/phrases that were characteristic of someone looking for something new or looking for ideas relating to that field. Since it is a new concept it is the responsibility of the business to get people interested. Someone searching with a general phrase of “new investments” might be interested in someone selling a unique investment opportunity not yet well known for example. Sometimes the more general the keyword the more competitive it is, however not always. Usually just by changing the general phrase a little you can find a keyword with less competition and a decent amount of searches. For example instead of “new investments” you could try “new invest” or “invest new” or maybe “new opportunity invest” You would be surprised at the many different ways people phrase their searches and giving the content writer a difficult challenge when trying to use it in the text. Sometimes the keyword phrase is incorrect grammar and even more frustrating for the writer who most likely cringes at the idea of writing text with improper English. I know I do! So as you peruse various sites and notice misspellings or incorrectly phrased sentences, keep in mind that may have been on purpose or at least let’s hope so!
Web Marketing Partners – Building your business on the web