1. Domain Name Choice - Lacks Relevancy to Market
Exact match keyword domains are worth their weight in gold. It's the sure thing to acquiring a top spot. The second best is getting one that has the keyword somewhere in it. I don't recommend buying a domain name that doesn't have your keyword in it. You will be making things a lot harder on your self. Many people think they have to buy the domain name of their company? [Read more...]6. Lead Capture Doesn't Exist, Asks To Much, Or is Not Targeted
Think like a searcher. When you are browsing the net and come across an interesting offer, how much are you willing to do to get it. Personally if the form asks for my address, they don't get my info at all. [Read more...]
The answer is YES!
Think of SEO as the foundation of internet marketing. It is where everything is drawn from and where everything comes together. It is the core of ALL your strategies. Why? Because it is the home of your keyword. Keywords are a universal point of reference on the net and in other marketing strategies such as pay per click. A website, is where we tie all of our efforts in other places on the internet together. Through the continued use of our keywords with our brand, helps search engines to also make that connection.
This is why it is important to continue the use of keywords within social groups or any other places you peruse on the internet. For example, when you sign up for Twitter they ask you to write a short bio or description. This is an excellent place to include your main keyword(s).
Also known as "offsite SEO" these strategies seek to strengthen on site marketing but are performed in other areas of the web.
Later when search engines crawl the various social sites like twitter, your keywords and brand are also crawled (again). This helps search engines to start bridging the gap and confirm that connection of your keyword with your brand. I created a very short animation to help you visualize this process, it's literally not over a minute, check it out! From an SEO standpoint this is your main goal. You want your keyword to be synanamous with your brand because until that happens you are just a spec of sand on a very large beach. You will know when search engines have made this connection because you will rise to number 1 in search results. While this is a fairly strong argument indicating the importance of SEO, it isn't the only one.
SEO starts from the very beginning of a website’s conception. Although SEO can later be implemented, at times it can be difficult, requiring so much reconstruction one would virtually need to rebuild an entire new website to make it SEO friendly. With that in mind, having an SEO specialist working with the programmer and web designer to make sure all of the necessary SEO components are built into the design and the text is optimal. Although due to cost this approach isn’t always possible, it ensures an SEO driven site with the necessary SEO components built in.
Often times ranking can be a difficult task especially if our keyword is a competitive one. Here are some ideas to lower the competition and still get your desired result.
Now assuming all of the other page elements of SEO are present including keyword within in the content writing, links and other basic SEO factors already exist, it is time to start writing city pages. City pages are designed to focus on a smaller market share and compete within a particular city instead of your current national market you have been struggling in. Often times a business such as a doctor's office will likely already compete locally because his clientele has to be within a certain number of miles to make them a relevant market, however for someone who either sells something on line or sells something which does not require face to face with its consumer then the market is endless. For example someone selling seo services sells nationally because most of the time all communication can be done over the phone or email. Someone selling babysitting services would only be competing locally within their city of residence for similar obvious reasons. They physically could not babysit for someone outside of certain range of distance. When we compete on a local level versus a national one, our competition is greatly reduced and for obvious reasons, much easier to achieve the desired ranking within organic search.
If you are currently competing nationally and are struggling, my advice to you is: break your market up and begin competing in smaller sections. How is this done? It is rather simple actually. Here again is where content writing proves to be king. Start writing content using your keyword with the city of designation so for example my keyword may look like this: SEO Services Phoenix or Phoenix SEO Service. Then proceed to write content using this keyword as you would normally for optimization. Your metas for the pages would be something like this: SEO Services Phoenix | Get Seo Services Phoenix...... Now so as not to also disturb you current content where you would like to still compete nationally, place these pages in the footer of your site as links. Don't forget the opportunity here to keyword your link!!! 
Keep writing them for each city or state that you would like or until you are satisfied with the results and amount of traffic to your site. You can never do too much!!
