May 19, 2012

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10 CRITICAL MISTAKES MADE BY STARTUPS (PT 1)

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1. Domain Name Choice - Lacks Relevancy to Market

Exact match keyword domains are worth their weight in gold.  It's the sure thing to acquiring a top spot.  The second best is getting one that has the keyword somewhere in it.  I don't recommend buying a domain name that doesn't have your keyword in it.  You will be making things a lot harder on your self.  Many people think they have to buy the domain name of their company?  [Read more...]
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TOP 10 CRITICAL MISTAKES STARTUPS MAKE ONLINE (PT. 2)

If you missed the first part of this post be sure to Read Part 1 which covers 1-5.

6. Lead Capture Doesn't Exist, Asks To Much, Or is Not Targeted

Think like a searcher.  When you are browsing the net and come across an interesting offer, how much are you willing to do to get it.  Personally if the form asks for my address, they don't get my info at all. [Read more...]

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INCLUDE A WEB MARKETING PROFESSIONAL IN YOUR WEB DESIGN PROJECT

Internet Marketing Professional - Jennifer WingIt happens on a regular basis.  A client comes to me with his finished site, proud of its spectacular look with moving graphics and fancy navigation that spins around when you hover over it with your mouse.  After he proudly proclaims of his readiness to do internet marketing, I watch the deflation occur as I tell him his site will need to be entirely rebuilt if being found on the internet is important to him. I cannot stress enough how important it is to include a marketing professional in your web design project. Moving graphics require coding that is not read by search engines.  Too much of it surrounding your HTML (the content that is understood by search engines) is likely to be missed or skipped over.  As a rule of thumb, keeping all moving graphics or text within the header of your site is the best policy for providing a "content rich" website that will have a much better chance at being found or ranking in the SERP's  This is just one of the very important reasons you should include a web marketing professional in your web design project, however there are thousands of others.  Often people lump web designers in with internet marketers and vice versa.  What is important to remember is that although their services may overlap in relation to that website, their purpose is very different.  A web designer is interested in two things 1. The way the site looks, and the client satisfaction in how it looks.  Internet Marketing professionals care much less about how a site looks and more about its functionality for users and marketability to search engines.   Asking or expecting your web designer to make your site "SEO Friendly" is like asking an electrician to build a house.  The biggest downside of excluding a marketing professional in the web design process is that trying to make changes after the fact is sometimes more difficult even impossible without a complete redesign.  Internet marketing has a huge focus on code/content that is the framework of your website.  Just like a house,  if you take the frame away the entire house comes crashing down.
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BUILDING AN SEO FRIENDLY WEBSITE

ist1_4300292-abstract-illustration-with-globe SEO starts from the very beginning of a website’s conception.  Although SEO can later be implemented, at times it can be difficult, requiring so much reconstruction one would virtually need to rebuild an entire new website to make it SEO friendly.  With that in mind, having an SEO specialist working with the programmer and web designer to make sure all of the necessary SEO components are built into the design and the text is optimal.  Although due to cost this approach isn’t always possible, it ensures an SEO driven site with the necessary SEO components built in.

The general design of the site can be a critical feature on the readability of your site by the major search engines. Though sites programmed with flash animation tend to be eye catching they originally were unable to be indexed by Google.  So they were eye catching if you could actually find them.  A recent article put out by Google states of an improvement in their search engines ability to read flash animation but not something I would even risk if your goal is to be found in the search results.  Despite the good idea to leave flash animation out of the body of the site having your header with such programming adds a similar appeal yet remains SEO friendly. This is just one of the many things to keep in mind while building an optimized site. Another factor of SEO that can be incorporated into web design is the ALT image Tag feature.  Here the web designer would enter a keyword within the programming of each graphic that appears on the page.  This lends additional opportunity for keyword instances that attract search engines for user search.  Because this is not easily done by an SEO Consultant after the site has been completed and most often requires the assistance of a web designer it helps to instill these features during the initial construction. Keyworded urls are also an important feature for SEO.  Sometimes this offers an excellent opportunity to drop keywords/phrases in for added optimization assuming your domain name has the keyword in it and if it doesn’t this feature is especially important.  Let’s look at an example of a keyworded URL and how we can maximize keyword usage.  Remember any link that has our keyword in it is worth twice its weight a keyword.  So let’s say the keyword is “Button Jewelry”  the domain name is www.uniquebuttonjewelry.com/  and one of the pages on her site found by clicking on the navigation button that says “browse our shop” has a url that looks like this www.uniquebuttonjewelry.com/buybuttonjewelry.html   The keyword “button jewelry” has now appeared twice within the url  and although by itself may not lend much weight in terms of optimization, when used in conjunction with the many other urls for your website this can have a strong affect on a sites performance in the search results.  While there are many more SEO tactics that one can incorporate into the initial design of their website these are some of the basics and ones that will lend assistance with a site’s performance in the search results.  Remember to talk with your web designer about building these features and more into your website.  This could save you a lot of work later.  http://www.contentwriterseo.com
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