marketing strategies

IMPORTANT ELEMENTS OF INTERNET COPY

Writing content for the internet has taken on some characteristics that in the “politically correct” journalism world, may cause quite a stir. The good news is, you get to let your hair down a bit. Your focus for writing virtual content is flow, much like a conversation has. So have one -with-your virtual audience

FLOW

BREVITY

VISUAL PRESENTATION

Give Flow to Exciting Content

This particular element may, for some, may be the most difficult one. By organizing your thoughts into an outline beforehand will have an enormous effect on your flow. For a quick review on composing an outline see “Content is King“ If some of your topics lead up to a larger main point, then those should be arranged in the beginning and middle, pulling the reader along to the “big bang”. This is a great technique for keeping your audiences attention, which can be a difficult task on the internet landscape. The internet provides thousands of distractions on any given web page to direct their attention away from your dialogue. Leaving hints of what’s to come, along the way, is another great tip for capturing and keeping your readers attention all the way through.

Brevity is Your Best Friend

Content on the web should be brief and to the point. Pack as much rich information as you can into one article and one sentence. But try to keep your sentences short. Long sentences will tire people out, exhausting them before they make it all the way through. Short sentences for short attention spans. Try to make your content easy to ingest by requiring the least amount of effort from the reader in order to follow.

The Winning Visual Presentation

Unlike a book or other hard copy material the internet provides a challenging landscape for content writers. There are many aspects of it that can draw the readers attention away from your article or web site. Not to mention the ease of a simple click to take them on another journey is all the more inviting. Your content has to be not just good-it has to be great!

Visual appeal can be the difference between good and great. Leave enough white space between paragraphs. This is soothing to the eye and makes your content easier to tackle. One long clump of words on a page looks painful to a reader. Split your content up and use paragraph headings that describe what that paragraph is about. Most people first scan web content before deciding to read in more detail. This is your chance to snag their interest so make these clear, concise, and helpful to someone seeking information quickly.

BEST STRATEGY FOR MARKETING YOUR BUSINESS

I will not lie, I just read one of the better articles found on the internet giving unsolicited advice on better strategies for your business growth. Digital Business by Will Hawkins is a must read found here: http://digi-business.co.uk/2009/04/07/how-to-win-focus-and-speed/

Practicing Micro-Focus for Effectiveness

While thinking through his strategy for attacking all the elements involved in marketing your business online, I imagined of the many out there, like me, that this advice could save from the dreaded “macrostrategy” we currently operate with. The key to strategy and effectiveness in business, as stated by Mr. Hawkins, is concentrating efforts into smaller sections and perfecting those before moving on to the next. Just typing those words, I suddenly feel relieved, possibly saving myself from a panic attack or two.

Practicing Microfocus

While microfocusing ourselves into the smaller yet important regions of our business we become experts in those areas; while continuing a desperate unfocused path allows us to become experts at nothing and even bad, or at best, average, at many things. Simple tips like this can make a huge impact on ones success.

Signs of a Macro-Strategizer:

1. A feeling like you are constantly in a race against time
2. An impatience or anxiousness of always being one step behind your competitors
3. Having an incessasnt mental monologue playing of “what I need to do” or “what I haven’t done yet”
4. Having several very important things to do on your list and getting very little if any of them accomplished.
5. Grabbing as many things as possible to do at the same time in a frantic and unsuccessful effort to “catch up”
6. Increased heart rate after reading this.

How to stay Microfocused or How to ”get something done”

Good news! Help is on the way. Here is what to do:

1. First, Take two deep breaths
2. Now with your eyes tightly closed take one very small thing from your pile to work on.
3. WITH EYES STILL CLOSED, BEGIN STEPPING AWAY FROM THE PILE.
4. Now shut the door and finish what you have chosen from the pile – and finish it right this time

Subscribe to My Content